⚠
Combined leads are down 58% YOY (304 vs. 720 LY). Ad budget is 88% unspent ($4,392 remaining of $5,000). Days 20–31 DeWitt data not yet entered.
Key Performance Indicators
Combined Leads MTD
304
Goal: 720 (LY baseline)
DeWitt Leads
191
Last year: 431
Liverpool Leads
113
Last year: 289
YOY Performance
−58%
vs. same period last year
Ad Spend MTD
$608
Budget: $5,000 (12% used)
Cost Per Lead
$2.83
Google Paid
Closing Rate
37%
DW 39% · LP 35%
Units Sold
74
DW 42 · LP 32
Daily Lead Trend — Days 1–19
DeWitt vs. Liverpool vs. Combined (with LY reference)
DeWitt
Liverpool
Combined
LY Combined (approx.)
Lead Source Breakdown
Source Detail
| Source |
DeWitt |
Liverpool |
Combined |
Combined % |
| Digital | 97 | 64 | 161 | 53% |
| Walk-In | 60 | 28 | 88 | 29% |
| Swim Leads | 28 | 12 | 40 | 13% |
| Tennis Leads | 5 | 4 | 9 | 3% |
| Pickleball | 1 | 4 | 5 | 2% |
| Telephone | 0 | 1 | 1 | 0% |
| Referral | 0 | 0 | 0 | 0% |
| TOTAL |
191 |
113 |
304 |
100% |
Year-Over-Year Comparison
TY vs. LY by Location
| Location |
2026 MTD |
2025 LY |
% of LY |
| DeWitt |
191 |
431 |
44% |
| Liverpool |
113 |
289 |
39% |
| Combined |
304 |
720 |
42% |
TY vs. LY — Visual Comparison
Paid Media Performance
Ad Spend vs. Budget — March 2026
$607.73 spent · 12% of budget
$4,392.27 remaining
Cost Per Click
$0.32
Google Paid
Paid Leads
215
Digital channel
Cost Per Lead
$2.83
Google Paid
Budget Used
$608
of $5,000
Projected Spend
$992
Full month est.
Email Marketing & Sales Funnel
Email Performance
DW Open Rate
23%
Industry avg ~21%
LP Open Rate
23%
Industry avg ~21%
Appointments
50
DW 23 · LP 27
Email to Sale
42
DW 19 · LP 23
Sales Funnel
| Stage | DW | LP | Total |
|---|
| Leads MTD | 191 | 113 | 304 |
| Appointments | 23 | 27 | 50 |
| Email Sales | 19 | 23 | 42 |
| Units Sold | 42 | 32 | 74 |
| Closing Rate | 39% | 35% | 37% |
| GymSales MQL | — | — | 17,750 |
| GymSales SQL | — | — | 482 |
Historical Monthly Trend
Monthly Lead Volume — April 2024 through March 2026